Dr Pepper has created a series of videos that promote the idea of being unique and follow a number of people all of whom have their own story of individuality to tell.
Right now, Dr Pepper has created and released three videos the main of which shows a large number of people who are living their life in a unique way – most of which are involved in sport.
The one of a kind “1/1″ promotion backs up Dr Peppers unique flavour proposition, which is a major global brand yet to be cloned by any manufacturer. And like it, the stories being told are all individual, backed up with statistics on how their story really is unique.
One such profile is former model and Olympic boxer Mikaela Mayer.
There will be five individual video spots released in total. Speaking of the videos, Leslie Vesper, Director of Marketing at Dr Pepper commented: Now, in an age of YouTube stars, Tumblr and Twitter, people more than ever are putting their individuality out into the world. That’s why the ‘/1’ campaign features real people with real stories that make them like no one else—in hopes to inspire more people to live their one-of-a-kind lives, a sentiment that Dr Pepper has shared since its beginning,”