In mid December we reported that Evian was planning to position a number of fun-filled playgrounds across London and now you can see the evidence for yourself with installations up and running in Finsbury Park and Canary Wharf this week.
Created by Havas Worldwide, the rides utilise kinetic energy produced by people who play on them, producing snow as they move.
Part of Evian’s Live Young campaign, the playgrounds have been strategically positioned in places with high footfall and those with traditionally long hours – showing that with a bottle of natural Evian water and a couple of rides you can rediscover your youth and energy in a natural way.
Speaking about the event, which has just a couple more days to run, Laura Pope, Evian’s Brand Manager, said: “Anyone at any age can Live young – it is a state of mind and an attitude to life. Evian’s giant playground installations are the perfect way to help stressed workers get in touch with their Live young spirit by letting go and having fun.
“For those who won’t be able to make it to the playground, our Facebook Live Young hub will share a different way to Live young each day throughout January, as well as a fantastic competition to win a Live Young Northern Lights igloo experience in Lapland.”
In addition to the playgrounds, Evian has committed a large spend to ensure their Live Young message carries across London, with 20 underground stations showing Evian adverts on escalator screens and an additional 14 rail stations doing the same.
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