You may have noticed that earlier this week a new flavour Frijj milkshake hit shelves. Thanks to fan’s demands, Frijj The Incredible Creamy Banoffee Pie flavour is now waiting to delight your tastebuds, combining the delicious taste of banana, toffee and milk.
This is the fourth Frijj milkshake to be introduced into the Frijj The Incredible milkshake range, following Sticky Toffee Pudding, Raspberry Jam Doughnut and Honeycomb Choc Swirl, which have been on sale for some time now.
Frijj The Incredible Creamy Banoffee Pie was chosen by fans from a range of proposed flavours put forth by manufacturers via Facebook. The Frijj milkshake Facebook page already has 200,000 fans and is attracting large volumes of traffic from fans wanting to interact with the brand. This competition gave fans the ideal opportunity to do so and more importantly get what they wanted at the end of it.
Nathan King, Dairy Crest Director of Dairies Brand Marketing said: “The launch of FRijj The Incredible range has driven incremental value growth for both the brand and the ready to drink flavoured milk category.
“We strongly believe our delicious new Banoffee Pie flavour will be a great addition to the range, appealing to both existing FRijj The Incredible consumers and new recruits.”
