The new bottle, typeface and labelling moves away from the previous J20 label, which was considered flat and dated.
By using several techniques in the design, each of which has been layered, Blue Marlin were able to give the bottle added depth, bringing the design in line with other drinks competing for shelf space.
Speaking about the improvements, Simon Pendry, Creative Director at Blue Marlin London, said: “The aim of the redesign was to bring J2O’s fruit mixology back to life.,We replaced the previously flat label background with a gradient effect and shading, to create a new depth around the brand marque that increases its impact and embodies J2O’s multi-dimensional fruit combinations.”
Helen Gorman, Brand Controller at Britvic, added: “The new structure and graphics work beautifully together to underscore J2O’s positioning as a premium, modern brand.”
You can find out more about the latest developments at J20 by visiting the J20 Facebook page – www.facebook.com/J2OJuicedrink