Lipton Iced Tea has launched a new promotion, ‘Game On,’ which it will run until the 30th April. The promo is run in conjunction with Dance Central 3 and is an on-pack instant prize draw that could win participants one of four ‘ultimate entertainment room makeovers’ that are on offer.
Consumers taking part in the promotion can find codes on specially market bottles of a range of Lipton Iced Tea products, including Lipton’s new Diet Green Tea Honey Ginseng and Lipton’s 100 Calorie Half & Half Tea & Lemonade drinks. Once the code has been found it can be redeemed via the specially created microsite www.GameOnPromo.com.
In addition to the four main prizes of an ‘ultimate entertainment room makeover,’ other prizes such as Xbox 360 Gaming Bundles, Xbox 360 Console with Kinect, Xbox 360 Live 1600 points, “Dance Central 3” games and more.
Speaking about the promotion, Marc Hanson , Director of Lipton, said: “Lipton is thrilled to be joining the dance party by partnering with one of this year’s hottest games on Kinect for Xbox 360.
“This exciting sweepstakes allows us to share the fun and energy of ‘Dance Central 3’ with consumers and celebrate bringing family and friends together with the same refreshing spirit.”
Commercial tie-ins with major games titles have been shown to be successful with a number of brands already exploiting this method of kind of promotion.