Levi Roots brand drinks has launched a new on-pack campaign, “Play & Win £10 Notes,” with a total of £20million on offer throughout the duration of the competition.
To win, users must look at their bottle and find the special 10 digit code, which they then must enter via the Levi Roots website www.leviroots.com/win.
Once entered, the user will then be challenged to a music-based game. Winners will be sent a £10 note directly to their home.
Speaking about the competition, Emma Hunt, Marketing Manager at Levi Roots, said: “Everyone who enters can win a cash prize and, as the promotion will run across a number of products, we hope this will encourage consumers to try other products in the Levi Roots range.
“This is the first major promotion for the soft drinks brand since it was launched so we wanted to make a real impact to support the trade and, with a £20m prize pot, it will drive a lot of trial during the crucial summer trading period.”
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