Organic Juice and Smoothie brand Pip Organics has brought out a brand new range aimed solely at children. Pip Kids Juices will hit stores in three different flavours to begin with, each of which will contain only organic ingredients.
Backed with brightly coloured packaging Pip Kids Juices have huge appeal and comes in unconventional ‘wedge’ shaped cartons.
Speaking of the design, which was created by the Identica agency, Sam Stone, spokesperson for Identica said: “Building on the design solution developed for Pip, a kids line extension was created with a brief of communicating ‘good fruity fun’.
“The window for the pip logo was retained from the adult brand but supported by cheeky fruity characters and bright colours to denote the various flavours.
“Our aim was to create a playful, slightly mischievous design that would appeal to kids, while simultaneously reassuring mums about the quality of the product.”
Pip Kids Juices come in three different flavours – Strawberry & Blackcurrant, Cloudy Apple and Pineapple & Mango – and will be available nationwide from March onwards.