Powerade sports drink has put together a new television advertisement for its american audience backed by the strapline ‘Power Through.’
The new campaign shows how teamwork and effort with the help of Powerade sports drink can be the deciding factor when competing.
Yolanda White, Group Director of Marketing and spokesperson for Powerade said: “While the campaign was birthed out of brand and consumer insights, Powerade is also an underdog. We’ve never stopped believing and we’ve been hurdling through challenges. The strongest representative for this is to showcase the underdog.”