Following its success, the children’s soft drink brand Simply Fruity has undergone a packaging redesign, which will be followed shortly by other marketing initiatives.
Having sold 30 million servings of Simply Fruity soft drinks within the last year, the drink has experienced 14% yearly growth and aims to continue the trend by making the packaging more appealing to children.
The design sees a refresh for 330ml sports cap packs, which are colour coded, bright and vibrant and match the content with colour and graphics on the label.
Adrian Troy, Head of Marketing at AG Barr said: “The Simply brand is experiencing impressive momentum. In today’s economic environment, shoppers are continuing to seek ‘value’, which requires a balance of cost and quality. The competitively priced, great-tasting Simply brand fits the bill.”
“The new pack design, which features more movement and fun, has made the range even more appealing and is sure to attract shoppers’ attention to the fixture.”
Simply Fruity soft drinks will also be launching its own website in March, www.simplygreatdrinks.co.uk