Pop sensation Taylor Swift has been signed up to work with the Diet Coke brand, it has been reported. Her role is not yet clear, but she will likely be appearing in advertisement spots in the coming year – however officials say that her endorsement will not feature in the coveted Super Bowl half-time slot.
Taylor Swift is a genuine fan of Diet Coke and has previously stated her love for the drink in interviews.
Following the deal, Swift posted a video announcing the partnership between herself and Diet Coke addressing her fans and telling them how to find out more about her collaboration and to keep track with what’s going on.
Very much part of the social media generation, Taylor Swift’s global success has seen her top the earnings charts and amass more than 23million followers on Twitter.