The new look gives the drink a bright, vibrant and refreshing image which make the look of Tumult not only stylish but also aspirational and gives the drink an eye-catching look when positioned against similar sized drinks which are competing for the same custom.
Spencer Buck, one of Taxi’s creative directors says, ‘We wanted to open Tumult up to a wider audience, so when we embarked on the redesign the brief to ourselves was to make it much more visible on shelf, sexier in the hand and light-hearted overall. The new design uses lively colours and a swirling cloud device, which references the drink’s fermented, ‘alive’ quality.’
Casey Sampson, Taxi’s senior designer says, ‘The device is called the “Sensorial Cloud” – as Tumult is a fermented non-alcoholic drink it’s basically alive, so we’ve attempted to bring that idea to life with the use of intricate swirls and swooshes which provides a lot of visual movement. Together with the refreshed logotype it’s now got a sense of permanence… a more iconic status.’
Tumult, made by Coca Cola, is said to be best consumed with food and goes particularly well with sushi. It is also described as being a great non-alcoholic alternative to an aperitif.
You can find out more about the brand at the official Tumult Facebook page – www.facebook.com/Tumult