Volvic has been very proactive of late and has place a huge commitment to attracting thirsty consumers to trying the Volvic brand of mineral water. At first, Volvic encouraged consumers to get on board with social media and now they’re sending out the hula girls for a tropical themed promotion.
Appearing in cash and carries across the UK, the Tropical Tour will feature hula girls who will offer refreshing samples of Volvic’s drinks to customers promoting Volvic’s brand new Tropical Fruits flavour as well as their other new flavoured waters.
Consumers will benefit from this promotion with new POS materials spread out across the UK, offering a series of tropical themed prizes to people who take part.
Speaking about the promotion, Ines Lazaro, Volvic’s Shopper Marketing Executive, commented: “Independent retailers are really core to our business so we decided to take our tropical tour to them first. We also thought that given the freezing weather we’ve experienced lately, it was about time we gave our customers a tropical treat!”
For more information on Volvic mineral water, visit the Volvic UK Facebook page at www.facebook.com/VolvicUK Don’t forget to visit us for all the latest drinks news – www.facebook.com/drinksbrands
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