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6 common keyword research mistakes to avoid

September 8, 2021 by Howard

Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate MQLs and revenue.

As you can guess, there is plenty that can go wrong.

In this article, we have highlighted six common keyword research mistakes that SEO professionals should avoid. (more…)

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Howard

5 marketing areas a good SEO professional should master

by Andrea Scalia

Search engine optimisation has played a key role in the success of online businesses. It is an excellent medium for driving targeted traffic to your website regularly.

However, as the importance and application of search engine optimisation grew, the job of SEO professionals became more complicated and tough. Now, SEO experts do not just need to know about search engine optimisation. They also need to have a working understanding of many other aspects of digital marketing to be successful. (more…)

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Andrea Scalia

Google’s “Titlepocalypse” causes a drop in search traffic

September 3, 2021 by Andrea Scalia

Google’s recent Title Tag update has caused a significant disruption. It has affected roughly 20 percent of search results where Google is not showing publisher title tags. 

As a result, websites are losing traffic. The loss of traffic is attributed to poorly rewritten titles on the search engine results pages. (more…)

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Andrea Scalia

Free ebook: "Most Comprehensive Local SEO Guide: 2019 Edition" (Valued at £99)

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This free ebook will teach you, step by step, how to improve your Local SEO so you can start generating more traffic and sales for your business.


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