The internet can be the most powerful tool for marketing your recruitment agency. However, many agencies fail to take advantage of this tool, and as a result miss out on a lot of potential business. This resource will help you to start marketing effectively online, and hence become visible to far more internet users.
When firms require recruitment services, they will often search online. In order to acquire these leads, it is crucial that your site ranks highly on Google – ideally, towards the top of Page 1. The truth is, most search engine users never travel beyond this very first page of results.
In order to outrank your competitors on search engines, you will need to implement a thorough SEO (Search Engine Optimisation) strategy on your site.
This strategy should involve a few different stages:
• Undertake a full, in-depth audit of your site, evaluating each and every aspect which could be negatively affecting its SEO (eg. Indexing issues, slow loadspeed, lack of content, etc). Conducting a competitor analysis would also be hugely valuable.
• Choose what main keywords you’d like to rank for. You don’t want just anyone to find your recruitment site – no, you want clients & candidates who are searching for recruitment services in your particular niche. You can use various online tools to find out which keyword phrases are most popular among the people you wish to be found by.
• Optimise your website using 2020 best practices and implement changes which will boost your position in the search results. This usually involves meta data optimisation such as title tags, page descriptions, headers, and image ALT tags. You will also need to acquire links to your site from other prominent web domains, as Google sees this as sign of strong credibility.
• Monitor your ranking positions and web traffic. SEO is a long-term marketing solution; you will need to monitor your positions regularly, and respond to any core updates in the Google algorithm which will require you to adapt your strategy. If you continue to maintain your SEO properly, your site should begin receiving more enquiries over the next few months.
Reserve Your Free SEO Consultation With Us Today
Developing a strong digital strategy takes time; using a specialist SEO agency help you to boost your search rankings while allowing you to focus on other areas of the business.
Improve My Search Ranking.com has a long history of helping businesses generate more traffic and revenue via SEO. We can create a bespoke campaign to help you overtake competitors on Google and acquire new, high-quality leads which you would otherwise miss out on.
View our recruitment case study to find out how we increased one recruitment agency’s search visibility by over 160%.
Contact us today to get a free SEO consultation for your recruitment website.
"IMSR have helped us grow our company in an exceptionally effective manner. With their digital marketing expertise they have helped us achieve Page 1 Google rankings for over 1,000 keyword phrases. They have been paramount in increasing our sales and helping us reach our business objectives."
Carpet Bright UK
"As with all things, the proof is in the pudding, and we couldn’t be happier with the results. Josh and his team are very reactive in improving our search terms based on our seasonal business needs too which helps maintain a steady growth in turnover."
Down To Earth Trees
"Within 12 months our new website generated over 300 enquiries, resulting in many thousands of pounds worth of business. The return on investment has been fantastic."
Stuart, Oakleigh Manor
“We have driven £1,000,000s worth of visitors to our clients’ websites. We’d love to see if we could do the same for you.”