A beginner’s checklist for ranking landing pages

August 26, 2021 by Howard

Landing pages — generally used for promoting products and services — can be a bit difficult to rank. They are obviously different from SEO-driven, long-form blog posts.

Blog posts are more informative and educational in nature. The focus is more about providing relevant information to readers and educating them about a topic. You have more opportunities to get the right keywords and keyword phrases in there and even use important keywords as subheadings. This is especially true when it comes to long-tail keywords. (more…)

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Google’s John Mueller on the importance of Core Web Vitals

August 16, 2021 by Howard

We know that Core Web Vitals (CWV) would play a big role as a search engine ranking factor, but by how much?  And is it really that big of a deal that some SEOs — and, especially, Google — have been making it?

Google’s John Mueller recently confirmed the importance of Core Web Vitals and termed it as “more than a tie-breaker.”


Is CWV a big deal?


There has been some skepticism about how important Core Web Vitals would be. This started because John Mueller once said about Core Web Vitals that “relevance is still by far much more important.” (more…)

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Why your business needs SEO

August 10, 2021 by Howard

SEO or search engine optimisation is often the most cost-effective and consistent way to bring traffic and potential customers to your business website. However, many businesses still often ignore this traffic medium.

There are multiple reasons why some businesses choose to ignore SEO: a lack of SEO understanding, poor experiences with shady SEO agencies in the past, and not realizing how important SEO is as a traffic-generation channel.

In this blog post, we will try our best to remedy the third situation. We will list a few big reasons why your business needs SEO and why you should not neglect it.



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Free ebook: "Most Comprehensive Local SEO Guide: 2019 Edition" (Valued at £99)

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